The Los Angeles-based business is positioned as next-gen social and live commerce platform that combines a “TikTok-like” discovery experience with a premium e-commerce service.
One of the first things Agha did upon landing in the US was to identify the patterns that would make the app work by connecting the product logistics to user generated content. Agha knew that previously there was no way to connect a video of someone talking on social media about a product they just bought to the person who actually bought the item. Is it an honest answer or not? To answer that question he came up with a simple, yet never-before-done shopping process.
“I deeply believe that in 10 years we're not going to be sitting in front of a website with a list of pictures, and basically deciding what to buy. I believe people are going to buy through other people through the opinion of the people that purchased it before in an experience that is much more social and much less transactional,” says Agha.
“We spent two years perfecting the experience before we started our launch into other categories. We are now opening everything into Kitchen and Home supplies, Drinks, Electronics, and Food over the next six weeks, hopefully creating an explosion of brands and categories joining Flip, from 1,000 brands joining a month this May to a projected 2,000 in July. That's the trajectory we're moving towards now,” says Agha.
“We have multiple investors. What's funny is, I'm from the Middle East. And I'm supposedly on paper, a Muslim and my first investor was an Israeli VC. A lot of my investors are from Israel as well. They got me started in the US. That literally is what's amazing about this experience, this is why I love this country,” says Agha.
“I hustled my way into the American University of Sharjah to study software engineering because, for whatever reason, it was easy for me. And it was the one thing I could do without going to class and could work in order to support myself,” says Agha. He had wanted to study medicine because he always had this idea that becoming a doctor was the best way to get yourself out of poverty, but unfortunately it was too expensive.
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