Former Goop boss: My body was ‘punished’ and ‘distorted’ by cleanse culture

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Former Goop boss: My body was ‘punished’ and ‘distorted’ by cleanse culture
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“Wellness culture can be toxic,” said Loehnen, the company’s former second-in-command.

“So when I left my last job at Goop almost two years ago, I decided to foreswear all cleansing,” she began in a Reel on Tuesday.

Elise Loehnen, Goop’s former chief content officer, is speaking out about the “distorted” relationship she said she developed with her body during her time at the clean lifestyle company.Loehnen also blamed problematic wellness trends for her “distorted” body image. “Wellness culture can be toxic,” Loehnen added before a segue into a plug for Kroma Wellness and their liquid “five-day cleanse” of broths, smoothies and lattes.Getty Images

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