Former New York Giants linebacker Blake Martinez earned over $5 million in Pokémon cards sales after retiring from the NFL at age 28.
He chose the cards, launching his company Blake’s Breaks in July 2022 and committing to it full-time in November. Over the past seven months, it’s brought in more than $5 million in revenue on collectible reselling platform Whatnot, according to documents reviewed by CNBC Make It.
Martinez acknowledged that his name gave him a minor boost in the card-trading world but did not feel he owed all his success to name recognition. “I think there’s more to my success than [my name],” Martinez said. “I used to be like the quarterback of the defense, I was calling plays. When I started this business, it felt like running a team again.”
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