Former first daughter Barbara Bush has very quietly worked for the NBA for the past year after connecting with the league during the pandemic on some health-related and social justice initiatives.
“I looked around at who was making statements and who was walking the walk,” Bush said. “And I felt like the NBA really was.”
She joined the NBA two years later, with no design of using her political dynasty of a last name as her way to get things done. Her hiring was kept so quiet that shortly after she got hired at the NBA, two other employees spotted her in a break room and couldn’t believe how much their new colleague looked like Barbara Bush.
Bush was in the East Room when President Joe Biden welcomed the Warriors back in January to commemorate their 2022 NBA title. The day was a whirlwind of emotions for Bush, who was moved by how much the Warriors enjoyed the visit — and brought to tears herself when she saw reminders of her time at the White House, including reconnecting with a gardener who has been there for a half-century.
That day stressed to her how much attention the NBA and its players and coaches can generate for causes and movements, and how powerful a platform the league has.
“Everyone’s heard of the NBA,” Bush said. “And obviously, our business is basketball. But if we can also use our platform to make an impact in the communities where we have teams and then more broadly around the world, that can move the needle in a way that the reach of nonprofits never will. And so, we started talking and I got increasingly more excited about coming to work here and figuring out how we can work on basketball and also issues that impact our fans’ lives every day.
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