Former ESPN commentator Sage Steele has praised UFC chief Dana White for resuming his sponsorship deal with the heavily boycotted beer brand Bud Light because “everyone deserves a second chance.” Steele commends White's decision despite the criticism he faced for going back to Bud Light as a sponsor.
Former ESPN commentator Sage Steele has praised UFC chief Dana White for resuming his sponsorship deal with the heavily boycotted beer brand Bud Light because “everyone deserves a second chance.
” White has taken much criticism for going back to Bud Light as a sponsor despite the vast, economically damaging boycott of the beer for its two-pronged outrage of calling its customers unsophisticated low lives and then hiring a transgender spokesman to hawk the beer that was previously marketed to working-class customers. SportsCenter anchor Sage Steele at the espnW Women + Sports Summit held at The Resort at Pelican Hill on October 23, 2019, in Newport Beach, California. (Meg Oliphant/Getty Images) White defended his move, saying that Bud Light had greatly supported the military, the police, and America despite its turn toward the woke agenda. WhiteNow, in comments to the “OutKick The Morning” podcast, Steele is praising White for going back to Bud Light as a sponsor, even going so far as to call the re-upping of his sponsorship a “brilliant mov
ESPN Commentator Sage Steele UFC Dana White Sponsorship Bud Light Boycott
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