RENOWNED sporting, luxury and retail giants – Frasers Group plc has just debuted its first Sports Direct flagship store in Mid Valley Megamall, Kuala Lumpur.
Profitable venture: Grobrix plans to expand its team of 15, having already established a presence in Malaysia and the United States.
His success in growing basil then inspired him to cultivate more types of herbs, vegetables and fruit, but Singapore’s tropical climate meant that most of these crops have to be grown indoors in a compact and well-equipped space. “The idea of growing food on a wall came about when I was at my barber. I was staring at the wall behind me while my hair was being cut, and I just thought that maybe we could grow food there and also make the place look a lot prettier.”
These installations, which range in size from a medium wardrobe to a large floor-to-ceiling storage cabinet, can produce 2kg to 6kg of food per week. Howe, who moved from Britain to Singapore in 2010 and spent over a decade working at a bank here, said Grobrix is not just about growing food for consumption but is also a “lifestyle service” designed to help organisations build a sense of community.
“If you put solar panels on your roof, you can argue that they are a really good sustainability initiative, but nobody’s going to go upstairs and hang out with the solar panels. That’s not the case with edible walls,” Mr Howe said.
Urbanfarming Agritech Indoorfarming Ediblewalls Sustainability Grobrix Verticalfarming Freshproduce
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