A new exhibition aims to highlight a huge but often ignored contribution to style in the Swinging 60s
When the Beatles’ manager, Brian Epstein, wanted to create a new image for the band in the 1960s, the go-to tailor of the day was Cecil Gee on Shaftesbury Avenue in“He said, ‘Look, I’ve got this very brilliant young group and they’re really going to make it. I’d like them dressed in similar outfits – I don’t want them to wear just anything, I want them to wear a shaped shirt and a collar up to the neck’,” recalls Cecil Gee’s son, Michael.
“We really wanted to show how Jewish makers established the ready-to-wear industry, worked their way to the highest levels of London fashion and dominated Carnaby Street .” In one of the spaces visitors can experience an East End tailor’s business with objects strewn around almost as if it’s work in progress. There’s a dinner coat open on a workbench with handwritten annotations picking out the intricate details.“We wanted people to feel the hands of the tailor, to see that these people were incredibly skilled,” Whitmore says.
They have also recreated the exact style of hat stands used by Otto Lucas, a German-born designer who made hats for high society women and celebrities including Greta Garbo and Wallis Simpson.
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