Ewan Spence is a BAFTA-nominated podcaster and reporter covering the fast-moving world of smartphones, tablets, laptops and mobile technology. He has covered the mobile space since the early days of the Psion and Palm PDAs; through the rise and fall of Nokia, Symbian, and Windows Phone; to the present-day dominance of Android and iOS.
the next generation of MacBooks and will be making a big play ahead of the critical holiday buying season that your next computer should be a MacBook Pro. No doubt they’ll mention them being. But the real question consumers need to think about is not which MacBook Pro to buy; it’s whether they should be considering a MacBook Pro in the first place.
The sharp-eyed will note that Apple is not expected to launch an M4-powered MacBook Air at the upcoming event. Instead, those looking for a new laptop in the holiday season will be pushed towards the consumer-focused MacBook Pro running the base M4 chipset. When the MacBook Pro laptops launch, they will also lean heavily into AI, but as with the iPhone and iPad, Apple’s first pass at generative AI will not be available in full until March 2025. As Gurman points out, Apple is pushing AI to be the next great revolution. Yet, it is years behind the competition,"In fact, some at Apple believe that its generative AI technology — at least, so far — is more than two years behind the industry leaders.
If you are price-conscious, then the MacBook Air is where you want to be looking. In previous years, there was a definite feeling that a lower-priced laptop would be far less capable and anything more than light office work would not be possible on a company’s entry-level laptop.
Macbook Pro Macbook Pro M4 Macbook Pro M4 Pro Macbook Pro M4 Max Macbook Air Macos Laptop New Macbook
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Forget The New MacBook Pro, Apple Has Something Much BetterEwan Spence is a BAFTA-nominated podcaster and reporter covering the fast-moving world of smartphones, tablets, laptops and mobile technology. He has covered the mobile space since the early days of the Psion and Palm PDAs; through the rise and fall of Nokia, Symbian, and Windows Phone; to the present-day dominance of Android and iOS.
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Forget The New MacBook Pro, Apple Has Something Much BetterEwan Spence is a BAFTA-nominated podcaster and reporter covering the fast-moving world of smartphones, tablets, laptops and mobile technology. He has covered the mobile space since the early days of the Psion and Palm PDAs; through the rise and fall of Nokia, Symbian, and Windows Phone; to the present-day dominance of Android and iOS.
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Forget The New MacBook Pro, Apple Has Something Much BetterEwan Spence is a BAFTA-nominated podcaster and reporter covering the fast-moving world of smartphones, tablets, laptops and mobile technology. He has covered the mobile space since the early days of the Psion and Palm PDAs; through the rise and fall of Nokia, Symbian, and Windows Phone; to the present-day dominance of Android and iOS.
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Read more »
Forget The New MacBook Pro, Apple Has Something Much BetterEwan Spence is a BAFTA-nominated podcaster and reporter covering the fast-moving world of smartphones, tablets, laptops and mobile technology. He has covered the mobile space since the early days of the Psion and Palm PDAs; through the rise and fall of Nokia, Symbian, and Windows Phone; to the present-day dominance of Android and iOS.
Read more »
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