I am known for my strong views on mobile technology, online media, and the effect this has on the public conscious and existing businesses.
If you’re looking for a new MacBook, now is not the time to buy the latest MacBook Pro laptops. Apple has something much better waiting in the wings.With the advent of the M3 family of Apple Silicon chipsets, Apple has delivered another significant increase in performance, along with improved battery life and higher processing power. That benefit is visible across the full range of the MacBook Pro portfolio.
The MacBook Air was one of Apple’s first ARM-powered laptops, launching alongside the M1 chipset in late 2020. It was a paradigm shift in the power that Apple could offer in a consumer laptop, and it easily outclassed the previous Intel-powered MacBook Air, so much so that those who had been pushed to the MacBook Pro to do light editing, content creation and basic development, no longer felt forced to move up to a MacBook Pro.
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