The new MacBook Air may not have changed much, but it's more than enough for the vast majority of consumers to forget about the MacBook Pro.
this month. As expected, it is the first consumer-focused MacBook to ship with both Apple Silicon and a 15-inch screen. And as expected, it’s perhaps not as new as you might expect, given the high-profile event it was launched at.
CUPERTINO, CALIFORNIA - JUNE 05: Apple CEO Tim Cook holds the new 15-inch MacBook Air during theApple Worldwide Developers Conference on June 05, 2023 in Cupertino, California. Apple CEO Tim Cook kicked off the annual WWDC23 developer conference with the announcement of the new Apple Vision Pro mixed reality headset. Update: Sunday June 11th: For all of Apple launching a new MacBook Air, there’s very little new about the consumer laptop. The larger display will sell those needing a pure productivity upgrade, but for others who recognize this is last year’s model released this year, they will want more. The good news is that Apple already has a plan for them with the M3 chipset.Mark Gurman notes the real specs upgrade to the MacBook Air family will not be happening until 2024As it stands, any MacBook Air will come with the 5nm-based M2 chipset announced in June 2022. That was widely seen as an uprated M1 chip. The next big step will be the M3 chipset which will use a 3nm process, which should allow more performance, longer battery life, and a genuine upgrade to the MacBook Air platform. But for some, the larger display is all the justification they need to invest in a macOS laptop today.... [+], Kate Bergeron and Laura Metz have discussed the design choices behind the new MacBook Air. Naturally, the larger display is part of the conversation: "And as we look at the market landscape, we've got a huge population of PC laptops that have 15-inch displays. And so we know that we've got users who don't necessarily need the performance of a MacBook Pro to get that larger display. They just don't necessarily need all that capability and performance, and so with Apple silicon it was a great opportunity to look at this." This is a great answer to the question of “why” but fails to answer the bigger question of “why now?” especially when Bergeron and Metz acknowledge the popularity and longevity of larger displays on Windows PCs… which have been an option for consumers for decades.... [+] Developers Conference at its headquarters on June 05, 2023 in Cupertino, California. Apple CEO Tim Cook kicked off the annual WWDC23 developer conference. The new MacBook Air has one distinctive trait over the rest of the MacBook Air family, namely the 15.3-inch LED/
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