Apple may be offering discounted MacBook Pro laptops to enterprise customers, but are there better options for those needing to upgrade their macOS machines?
in particular. That’s not something Tim Cook and his team regularly take part in; 2022 is very an anomaly because Apple is offering some nice discounts on the current ‘professional’ 14-inch and 16-inch MacBook Pro laptops.... [+]You won’t find them in the Apple Store - the time is not right to weaken the public perception of the high value of the hardware - but they are being quietly offered to enterprise customers.
Enterprise buyers can still be swayed by new designs and a sense of ‘must have the latest model’, but nowhere near as much as consumers walking into a retail store. There will be much more focus on the practical benefits of the hardware. Given Apple’s dramatic raising of the base-line specs of the Mac hardware in the move to Apple Silicon, the MacBook Air experience is a satisfying experience for those needing an all-rounder laptop.
The 14-inch and 16-inch MacBook Pro laptops have the new look, the slick screens, the fast charging battery, but their real benefit - and the key factor that would make them attractive to businesses - is there ability to offer a powerful laptop geared towards hefty computing tasks such as development, multimedia creation, and specific computationally intensive tasks.
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