As Facebook struggles to fight misinformation ahead of the 2020 elections, Google is escaping the spotlight
"Digital advertisements used to interfere in the 2016 U.S. presidential election lacked disclaimers stating who paid for them," the researchers said, arguing it was the result of Google and Facebook putting "profit ahead of the public interest in seeking exemptions from disclaimer requirements, refusing to change the size of their advertisements and downplaying the deceptive potential of political ads.
"The entire category of ads that tend to be misinformation or that are most likely to be misinformation, they specifically exclude," Edelson said. In an effort to combat the micro-targeted ads that got Facebook into hot water, Google did announce in November that it would be "limiting election ads audience targeting to the following general categories: age, gender, and general location ."
"It makes it difficult, especially if you're trying to match up with what a group is reporting to the FEC," she said. "It might mean that it can all be accounted for on Google, or it might mean that tens of thousands of dollars are unaccounted for and might be running on a completely different platform."
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