As Ford pauses EV investments and asks dealers to do the same, the automaker's planning changes to its Model E sales program to address numerous issues.
Ford's been working on its strategy and sales reorganization for a couple of years, the initiative that created the Blue , Pro , and Model E divisions. On the Model E side, part of continuous reworking of the EV arm has been in response to dealer lawsuits filed in numerous states, since Model E not only stipulated investments of anywhere from $500,000 to $1.
During the roadshow, Ford told dealers to pause their investments into getting certified for Model E. This directive followed a corporate change in plans as Ford pulled investments in battery-electrics in favor of consumers' choice for hybrids.
One change has already been made public, the VP of EV programs telling an AutoNews business conference audience, “What we’re finding is more dealers want to be involved in it and we don’t want to be exclusive to just a handful, and so we’re making a change where we’re opening up that and not requiring as many certifications or investments for a dealer to participate in the EV revolution.
The official list of updates won't come until next month, when Ford meets its dealer council, and it should touch on topics beyond EVs. That Ford Blue honcho told AN meetings covered"simplifying and reducing complexity," Ford Credit, floorplan assistance,"longer-term remote experiences," warranty costs, and more.
CEO Jim Farley attended all eleven meetings, this is that important to the carmaker. Chief Financial Officer John Lawler said last March that Wall Street needs to view Model E like a startup and give it the same leeway regarding profitability. For instance, starting from Teslas founding in 2003, the Model Y maker didn't post a full-year profit until 2020 — 18 years of red ink annually.
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