Ford needs to close the gap with General Motors. Here's how we think Ford can do it.
Ford needs to close the gap with General Motors . We think Ford can do it by following GM's lead on buybacks — plus, refining its mix of electric vehicles and hybrids as well as reining in warranty expenses. Shares of Club name Ford have gained about 7% year to date, lagging by far the nearly 22% advance for GM over the same stretch. The divergence in performance — while frustrating — can be chalked up to a variety of factors, including different approaches to returning cash to shareholders.
It recently pulled that target . Both companies are losing money on their EV efforts. All that could change, however, as EV demand softens and automakers rush to cut sticker prices. Against that backdrop, Ford said last week it's delaying production of a new all-electric large SUV and pickup truck and shifting to offer hybrid options across its entire North American lineup by 2030.
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