Ford recently announced the 2025 Bronco and reintroduced the entry-level Base trim
Four hundred workers will be reassigned to the Dearborn Engine Plant and Monroe Parts Depot. The Michigan plant that builds the Bronco will maintain its three-crew production schedule. Ford Bronco sales dropped 15.9% through the first three quarters of 2024 compared to 2023. Ford ’s Bronco isn’t galloping quite as freely as it once was. After a dip in sales, Ford is tapping the brakes on production, but is opting for a softer landing than some rivals.
It’s standard industry practice, but in light of dwindling Bronco sales, it does beg the question of whether there’s more recalibration to come. Bronco Stumbles Against Jeep Wrangler While the Bronco remains a popular choice, its sales have noticeably cooled in 2024. Over the first nine months of the year, Ford sold 76,948 units of the off-roader, marking a 15.9% decline compared to the same period in 2023.
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