Ford revised its logo with a simpler, flatter look featuring less flash and no chrome.
was unveiled Tuesday night with a number of updates. A simplified version of Ford's Blue Oval logo was among them.
Ford didn't formally announce the updated logo, but at an F-150 media event Rob Brancheau, Ford senior designer for colors and materials, confirmed toThe new version is simpler than before. Ford removed the thin silver outline of the oval, and enlarged the"Ford" script to fill the extra space. The border and script are now white, instead of the previous chrome. This gives the logo a two-dimensional look, similar to the recently-updatedcrest.
Along with the updated logo, the 2024 F-150 gets revised styling, including new headlights and taillights, wider grilles, and new wheel designs, and a new tailgate door, dubbed Pro Access Tailgate. Tech updates include a standard 12.0-inch digital gauge cluster and 12.0-inch touchscreen. Raptor models get upgraded shocks, and the Raptor R gets a power boost, targeting more than 700 hp and 640 lb-ft of torque.
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