Two in five consumers are looking to purchase some form of electrified vehicle in the next five years, a survey has found.
40% of South African consumers are looking to purchase some form of electrified vehicle in the next five years, with most looking to get a hybrid solution.
“The research highlights the need for continued efforts to educate the public about electrified vehicles and address concerns about cost, range and infrastructure, and promote the benefits of electric mobility,” said Sunil Sewmohan, executive director of product marketing at According to the research, South African consumers have good familiarity with EVs, with many respondents describing them as “fun to drive”, “cool”, “sporty” and “easy to own”. Only 19% of survey respondents admitted ever driving an EV, with 30% saying they have at least been in one and 70% saying they have only read about them.
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