Ford revealed the Maverick, a smaller pickup truck, to attract buyers who want a flatbed but don’t have the money or space for a big truck
, brawnier and more expensive. Now, Ford Motor Co. is reversing course, with plans to sell a diminutive hybrid truck with a price tag—and gas mileage—similar to that of a compact car.
Ford on Tuesday revealed the Maverick, a pickup truck with a body comparable in size to a compact SUV, such as a Ford Escape. Its starting price of $19,995 will make it the least-expensive vehicle in Ford’s U.S. lineup when it goes on sale this fall. The nation’s No. 2 auto maker is betting that some people who own sedans or small sport-utility vehicles would like the versatility of having a flatbed, but don’t have the budget or garage space for a big, gas-guzzling truck, such as Ford’s F-150 or midsize Ranger pickup.
“I think we’ll get a lot of first-time truck buyers, people who really didn’t consider a truck before, because it was either out of reach or it was too big for them,” Ford product chief Hau Thai-Tang said. He said he expects the Maverick will appeal to a more diverse set of customers, including women.
Pickup trucks have long been a strength for Ford and rivals General Motors Co. and Stellantis N.V . ’s Ram brand.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Canadians march in support of Muslim family killed in truck attackThousands of people marched in support of a Canadian Muslim family run over and killed by a man driving a pick-up truck last Sunday in an attack in London, southern Ontario.
Read more »
Jameela Jamil Joins Disney+'s She-Hulk MCU SeriesShe'll reportedly be playing supervillain Titania, an immensely strong rival of She-Hulk's.
Read more »
Hundreds attend funeral of Muslim family killed in Canada terror attackThe four victims, spanning three generations, were killed when Nathaniel Veltman, 20, ran into them while they were out for an evening walk near their home in London, Ontario. A fifth family member is recovering from his injuries in the hospital.
Read more »
It's Tatiana vs. Titania as Marvel's 'She-Hulk' adds Jameela Jamil as a villainJameela Jamil joins Marvel's 'She-Hulk' series as the villain Titania, setting up an epic Titania vs. Tatiana (Maslany) matchup.
Read more »
How to Make Ricotta at HomeA delicate process for making ricotta, rendering a product far better than the store-bought alternatives.
Read more »
McDonalds customer spits at 1 employee, shoots another during pick-up window argument: PoliceA customer at a McDonalds in Georgia has been arrested after allegedly spitting on one employee and shooting another during an argument that ensued at the pick-up window.
Read more »