Owners of compatible vehicles can also buy BlueCruise to use forever, an option that was not previously available.
Ford lowered the price of its BlueCruise advanced driving assistance system. Owners of compatible vehicles can also buy the feature to use forever. Ford has lowered the price of its BlueCruise hands-free highway driving assistant in the United States. The change went into effect at the beginning of the month and owners who already have an active subscription will see the reduced prices at the next payment. The monthly subscription cost has gone down from $75 to $49.
Ford said customers who purchase a new 2024 or 2024 BlueCruise-equipped vehicle will also be eligible to upgrade to the one-time purchase if they want. It’s not clear, however, what happens to older models, such as the 2023 F-150 Lightning. Last week, Ford said the latest version of BlueCruise, 1.4, dramatically decreases disengagements compared to previous iterations, allowing for longer hands-free highway driving stints. BlueCruise 1.
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