Ford Motor Co is turning to the automotive marketer's time-tested themes, s...
DETROIT - Ford Motor Co is turning to the automotive marketer’s time-tested themes, speed and power, to sell a new generation of gasoline-electric hybrid vehicles to mass market customers.
The Police Interceptor Explorer is a niche model. But highlighting a hybrid vehicle’s speed and functional capability is the strategy Ford intends to deploy broadly as the company begins offering hybrid systems across its highest-volume models over the next three years. That market trend now is guiding Ford’s substantial bet on hybrids, combining high performance with the technology to meet tougher emissions rules in China, Europe and the United States, company executives said.
The battery pack for the 2020 Escape’s hybrid system, launching this fall, fits under the floor, instead of hogging space in the rear cargo compartment, as in prior Escape hybrids. The 2020 battery pack, built by Ford, is less than half the size of the older one. The automaker charges $1,600 to $2,595 to install a 3.5-liter EcoBoost, depending on the F-150 model. Including a smaller, less expensive six-cylinder now offered as the standard motor on certain F-series models, EcoBoost engines now power nearly 70 percent of F-150s sold, Filipe said.
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