Ford Lightning Buyers Use Truck Bed Way More Than ICE F-150 Owners

Ford Lightning Buyers Use Truck Bed Way More Than ICE F-150 Owners via insideevs.com

more often, with 48 percent of them saying they do that once a month, hauling tents, kayaks, bikes, and cooking stoves – compared to 40 percent of ICE F-150 owners.

Interestingly, more than half the Lightning buyers are coming from a non-pickup, compared with roughly 33% for gas-poweredF-150 buyers. Furthermore, 90 percent of Lightning buyers are coming from a non-electric, non-hybrid, non-plug-in vehicle. This is probably why F-150 Lightning owners make more use of their truck's capability.

"These people finally get their first pickup and they're excited. They use it like crazy. They have the freedom to have wet and dirty storage in the bed and use dry storage up front which is massive. I coach baseball and throw dirty gear in the box and groceries and nice things in the frunk."The survey also revealed other interesting things about F-150 Lightning buyers, such as the fact that more than 60 percent of them are Millenials or Gen X – under 50.

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