The top tier certification for dealers requires EV charging investments.
Ford Motor CEO Jim Farley said that 1,920 of America’s roughly 3,000 Ford retailers have agreed to sign up for the company’s EV certification program, which involves charging investments and no-haggle sales programs.Many barriers are holding up the automotive industry’s wide-scale transition to electric vehicles. Getting battery costs down, getting range up, and convincing car buyers to break up with gasoline for good are just some of the more commonly known ones.
Interestingly, the majority of dealers — about 1,650 — chose the “Certified Elite” program, which requires investments of up to $1.2 million. Another 261 dealers chose the lesser “Certified” status, which means investments of up to $500,000. “We want to work with our dealers, but there are certain things our customers want that are nonnegotiable,” Farley said at the event,The undercurrent of tension in Farley’s statement is unmistakable. After all, even while he may frame a large number of dealers signing up for the program as a win for all involved, it’s still a fraught process as dealers all over America seem reluctant to give up the traditional ways they’ve always sold and repaired cars.
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