'What we paused was paid social advertising but we will still have a huge impact with organic social media interest,' Ford executive Mark Truby said Saturday.
"We made the decision to pause our social media advertising for good reason. Obviously we knew this was the same time frame as some really important launches but I think we found a creative way to achieve the same impact," Truby said, noting he doesn't think the launch will be jeopardized by this decision., including three custom 3-minute films during the first commercial break on the hour.
"As a brand, you need to go where the audience is and not expect them to just come to you. Although social is getting some flack, I honestly don’t see consumers backing away from it," he said."So as a brand, if you are looking to communicate with potential customers, pulling out of all social media is a mistake in my opinion.
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