Ford Otosan plans to invest €490 million in the plant over the next three years to expand Ford’s electrification journey in Europe
As can be clear from the highlighted initial models for production expansion, Ford is focused here on commercial vehicles and electrification. The commercial vehicle angle, in particular, is interesting, especially since the electric options in that market are not extensive or sold in high volumes.
Ford intends to sell 600,000 electric vehicles a year in Europe in 2026, and 2 million EVs globally in that year. It’s longer-term target is 100% electric vehicle sales in Europe by the middle of the next decade. Consider the announcements this year as phase one of that target.
So, this is another automaker that got the memo: the future of the automotive market is electric, and the future is coming fast in Europe. Overall, I think once Ford decided to get serious about electrification and set up “Team Edison” to create truly compelling electric models, the old-school Detroit automaker made an important and innovative shift into the future. Don’t count out the USA’s oldest automaker to have not gone bankrupt.
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