Ford Motor expects to incorporate more and better software into the trucks and vans in its highly profitable Ford Pro commercial vehicle business and grow revenues by $4,000 to $5,000 per vehicle in the future, a top executive said on Thursday.
Ford Pro expects to boost its commercial vehicle business in Europe with the arrival this autumn of a new Transit Custom van and the introduction next year of electric versions of the Transit Courier and Transit Custom.
That new platform will help Ford Pro meet ambitious 2026 targets, he said, including doubling the percentage of connected vehicles to about 60% and tripling the percentage of vehicles with paid software to about 36%. Its second-generation EVs, including the successor to the F-150 Lightning pickup, will be more profitable in terms of their ability to generation additional software and services revenue.
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