A Ford driver education program uses virtual reality to help promote peace, love and understanding between drivers and cyclists
Driving Skills for Life, a driver-ed program sponsored by the Ford Motor Co. Fund, the automaker’s philanthropic arm, calls on drivers and cyclists to share the road.In one scenario, the virtual cyclist, seated on a stationary bike, gets a fairly realistic look at how scary it is to crest a hill, turn a corner, and find themselves gathering speed behind a van that might stop short or turn suddenly.
The overall program is offered, for free, at high schools, youth groups, religious groups, or wherever Ford can find an interested audience and enough acreage to accommodate a closed course for the actual driving instruction. More than 1,200 people participated in the initial research in Europe that went into the WheelSwap pilot program. About 70 percent of those who participated displayed “greater empathy” for their counterparts who were driving or cycling, and 91 percent said they planned to change their on-road habits.
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