Ford will cut around 3,800 jobs in product development and administration in Europe as the U.S. automaker cuts global costs to expand more in electric vehicle market.
Ford said it intended to achieve the job reductions through voluntary programs.
One year after Ford confirmed construction of the Rouge Electric Vehicle Center in Dearborn, Mich., the first Ford F-150 Lightning pre-production units begin leaving the factory. Pre-production model shown. F-150 Lightning available starting spring 2 The carmaker’s European staff were last hit by job cuts in 2019 and 2020 as Ford worked to achieve a 6% operating margin in the region, a goal thrown off course by the pandemic, with pretax profit margins in Europe in the first nine months of 2022 at just 2.2% of sales.
Currently, the Michigan-based manufacturer is spending $50 billion to electrifying its product range, pivoting to a slimmer lineup with higher prices to compensate for rising costs of producing electric cars.
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