The Ford boss says their trucks appeal to a different customer than the ones targetted by Tesla car auto cars
Speaking specifically about that shift Farley said that “I have no problem being opportunistic when it comes to advantaging my customers… Our team didn’t really hesitate because it’s good for customers.”Farley is likely just calling out what most already know: the Cybertruck is a significantly different pickup than the F-150. That’s clear even beforeIt’s not even all that similar to the all-electric F-150 Lightning.
The styling and brand image that comes with one is almost the polar opposite of the other. It’s likely that each will continue to have the strong fanbase they currently do, even if one hasn’t even begun production.
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