Ford CEO Jim Farley Says 7-Seat Electric SUV Is Coming via insideevs.com
and Ford are the only two US automakers to never file bankruptcy. Much more recently, Musk replied to a tweet with the following positive words about Ford:
At any rate, Ford's Farley is obviously well aware of the fact that there are still segments that need to be populated with EVs. There's a solid chance that automakers that populate those segments with compelling options sooner rather than later will see a great benefit. Farley explained to analysts during Ford's Q1 2023 earnings that there's already become an overabundance of two-row electric SUVs on the market. Moreover, many more are coming soon. Ford estimates there will be 45 two-row electric SUVs on the market by 2025.
With so many choices, most companies aren't going to see huge sales success in the segment, especially with Tesla dominating it by leaps and bounds. Farley said via“In contrast to two-row crossovers that we believe will be a very saturated market, we believe Model E can be highly differentiated in markets where we know the customer well, like the three-row utility space."
Farley went on to say that Ford's goal is also to lure in new customers. He noted that many of the folks who bought the F-150 Lightning electric truck had never previously owned a truck. He believes the same situation could unfold with a three-row electric SUV from the company.
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