Ford CEO Jim Farley went on a field trip driving the F-150 Lightning between California and Nevada and realized that charging anxiety was a problem.
Ford CEO Jim Farley embarked on a field trip recently, driving the F-150 Lightning for 1,100 miles between California and Nevada, connecting with people along the way, and testing charging facilities. Farley made a pit stop at Laguna Seca during the Monterey Car Week, where Ryan Levenson ofLevenson asked Farley about his learnings from theroad trip, to which the CEO responded that he wouldn’t use the term range anxiety anymore. He experienced “charging anxiety” instead.
Farley affirmed that he was glad that the Tesla deal went through. When Doug Field joined Ford as the chief advanced product development and technology officer in September 2022, the company started considering improved charging solutions and compared the existing standard to Tesla, he added.
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