Ford Announces F-150 Lightning Price Hike, More Range And New Content via insideevs.com
Ford today announced the company will soon open up the order banks for the next wave of reservation holders, allowing those to configure their vehicles and lock in a specific build. Normally, that would be met with joy and excitement for the lucky Lightning reservation holders included in this next wave.
While many will still be happy when they receive the email from Ford to convert the reservation into an order, they will first have to swallow a bitter pill before clicking order and sending their chosen dealer the $500.00 required down payment. That pill comes in the form of a roughly $7,000 to $8,000 price increase on all versions of the F-150 Lightning.
Ford cites"significant material cost increases and other factors" as the reason they needed to adjust the price upward. It's also important to point out that customers that have already placed their orders and are awaiting delivery will not be affected by the price increase. “Current order holders awaiting delivery are not impacted by these price adjustments,” Marin Gjaja, chief customer officer, Model e, said. “We’ve announced pricing ahead of re-opening order banks so our reservation holders can make an informed decision around ordering a Lightning.”
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