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X has long been the virtual water cooler where tech founders and investors come to network, crow about success, or meme the latest Paul Graham essay. While it still reigns supreme in the venture capital ist's hierarchy of social media platforms — when it comes to polishing a brand that helps them stand out in a crowded field — more and more dealmakers are also embracing LinkedIn.
Institutional investors surveyed around the globe said LinkedIn has a greater impact on future investment decisions than any other digital channel, save for a company's investor relations website, according to a 2023 survey from PR firm Brunswick Group.'For us, we're a small fund, so we don't have a marketing budget,' said Jenny Fielding, a managing partner of Everywhere Ventures.
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