“I don’t like the smell of coffee. Most people love it, but black coffee smells like a cigarette ashtray to me”
Raymond Matts Photo: Courtesy of Mikimoto Scientific studies confirm that of all the senses, smell offers the best recall. In Scent Memories, the Cut asks people about the scents they associate with different times in their lives.
Happiness smells like: The beauty of natural citrus notes. They’re bright and exhilarating, and have always been a signature of mine, even over 20 years ago when I designed the iconic fragrance Clinique Happy. This new Mikimoto fragrance opens up with beautiful citrus accord as well. I’ve always used citrus notes in the top notes; I liken it to that mesmerizing smile you see when you first meet someone, or a bright-blue sky with the sun shining down upon you.
Friendship smells like: Friendship is always based on trust and being comfortable with another; so for me, sandalwood has this warmth that brings everything together. Saffron also comes to mind. It reminds me of my favorite comfort foods, like saffron risotto. I find it very endearing and genuine; it provides this genuine warmth of another that makes you feel close to that individual.
Success smells like: The perfect balance of all the elements; so in perfumery, it’s the meticulous balance between all the notes — top, middle, and back — that come together beautifully to tell a story. It’s something that I strive for in fragrance, probably because I’m a Libra, so I like balance. I’m always working with the perfumer to find that perfect balance that tells a story when you smell the different layers.
My home smells like: Many different projects and blotters, because my company consults on fragrances and I work from home. But when I shut down, I actually love the smell of palo santo. I keep a stick that I burn, and I’ll just pick it up, smell it, and keep it close. I find it really relaxing.
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