Anheuser-Busch is ending its more-than-33-year-old exclusive deal with the Super Bowl. Other alcohol brands are already jumping in.
Since 1989, beer giant Anheuser-Busch has been the only alcohol brand able to air its ads on the Super Bowl telecast because of an arrangement with the NFL. But the comopany declined to re-up the agreement for Super Bowl 57 in February. Adweek first reported the news. In next year's game, Budweiser and Bud Lite will have to compete with other beer brands.
But Molson Coors said it has been"de facto locked out" of advertising in a space dominated by Anheuser-Busch's Clydesdale horses, frogs, dogs and a host of other famous Bud commercials over the years."Since 1989, there's only been one official beer advertiser during the Super Bowl, and honestly, that's no fun," St. Jacques said."After almost 40 years away, you can bet our brands are going to bring it this year. Game on.
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