For Just One Night, Bottega Veneta Took Over NYC’s Iconic Bookstore The Strand

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For Just One Night, Bottega Veneta Took Over NYC’s Iconic Bookstore The Strand
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The Strand’s iconic three-story building, located below Union Square and known for its creaky wood floors and towering stacks of books, was transformed for an intimate dinner.

On a normal day, food and drink are strictly prohibited inside The Strand, one of New York’s most iconic bookstores. But Matthieu Blazy, creative director of Bottega Veneta, has a way of bending the rules—and to fabulous effect.

Blazy decided to partner with The Strand for one of his first collaborations as creative director, a role he has held for less than a year. The result: Oversized leather totes screen-printed with The Strand’s logo. At the start of the dinner, Blazy talked of his special connection to The Strand, sharing a story of once spending so long in the store that he fell asleep on the third floor. “I was reading a bad book,” he joked.

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