In just a half-century of evolution the Super Bowl has gone from sports event, to America’s biggest party, to a week long and very expensive immersive “experience”. SuperBowl
In just a half-century of evolution the Super Bowl has gone from sports event, to America’s biggest party, to a week long and very expensive immersive “experience”.
After Los Angeles hosted last year it is almost as if the National Football League stopped for a breather in Phoenix with Las Vegas set for 2024 and New Orleans on deck for 2025. While Phoenix does not have glitz and pizzazz of Los Angeles or Las Vegas it was the ideal spot for this year’s Super Bowl says Brian Wilder, executive vice-president of sports experiences and fan engagement for On Location, the NFL’s official hospitality partner.
“Los Angeles was a ton of fan demand, SoFi Stadium is amazing but Phoenix, so many corporate clients love going to Arizona throughout the year, not just Super Bowls, and we saw a great opportunity and it was there.” An on-stage table at Sports Illustrated’s Super Bowl Party, with performances by Machine Gun Kelly and the Chainsmokers, comes in at a hefty $100,000 while the same table at Shaq’s Fun House, which included a meet and greet with host NBA great Shaquille O’Neal, would set you back $50,000.
“If you go back 10 years ago Super Bowl was only about the game and now it is much, much more,” said Wilder. “The NFL is looking at it now as more than just a game, it’s a whole experience leading up to the game.”
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