For big-box retailers, one of the longest-running experiments is shrinking

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For big-box retailers, one of the longest-running experiments is shrinking
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Ikea is the latest big-box retailer to experiment with a smaller-is-better retail store strategy.

As big-box retailers focus on providing to the consumer shopping experiences in multiple formats, Ikea is the latest to add smaller-footprint stores.

"A Plan and Order point with Pick-up is one of many new format stores that are part of the growth strategy for Ikea U.S.— increasing accessibility to the brand and ensuring there are more ways to meet customers where they are and how they like to shop," an Ikea spokesman said, saying that the smaller stores offer a more personalized experience.

And one of those key metrics is how much revenue is made per square foot. A massive space must work much harder to generate revenue per foot. Meanwhile, Barbara Snedegar, who lives in the eastern suburbs of Cincinnati, prefers the selection of larger stores.mall anchor stores have struggled as malls have become anchors on earnings. Earlier this year, the chain called for the. Macy's has been trying to break free from the mall with smaller format stores for their Macy's and Bloomingdale's brands.Inside of the Bloomie's store in Fairfax, Va.

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