Well-known Japanese coffee brand UCC recently held a masterclass that went beyond coffee, drawing luminaries from the literary world. The event celebrated the launch of UCC's newest product line, the UCC Roast Master, and was notable for its inclusion of National Artist for Literature Dr. Gemino H.
Feliciano Rodriguez IIINational Artist for Literature Dr. Gemino H. Abad and renowned writer and literary critic Jose Y. Dalisay Jr. attended the launch of the UCC Roast Master at UCC Mentore Coffee+Bar, Shangri-La Plaza Mall. Also present were UCC Philippines General Manager Naoya Fujimoto , President and CEO Hubert Young , Business Development Director Emmanuel Torrejon , and Corporate Legal Counsel Atty. Severino ‘SP’ Sumulong , who warmly welcomed the esteemed guests.
Held at the UCC Mentore Coffee+Bar in Shangri-La Plaza Mall in Mandaluyong City, the masterclass symbolized the brand’s dedication not only to exceptional coffee but also to mastery in various fields. The inclusion of Abad and Dalisay underscored the idea that, much like coffee, literature demands craftsmanship, attention to detail, and a deep understanding of one’s craft.
The new UCC Roast Master line, a collection of whole coffee beans and drip varieties, is crafted by master roasters using advanced production techniques. Among the blends are Café Arabica Premium Coffee, Italian Roast Premium Coffee, and Sumiyaki Premium Coffee, each offering distinct flavors ranging from lychee notes to dark chocolate and spice finishes.
Dalisay, for his part, drank his fair share of coffee during the event, along with his wife, noted art restorer and conservator June Poticar Dalisay.
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