The Competition Commission has launched its Fresh Produce Market Inquiry.
The Competition Commission has formally launched its investigation into the fresh produce market in South Africa, through the Fresh Produce Market Inquiry .Government Gazette in FebruaryBroadly, the FPMI aims to examine whether any features in the fresh produce value chain impede, restrict, or distort competition in the market, including the ultimate pricing of these foods on store shelves.
“The food and agro-processing sector has been a priority for the commission since 2008 due to its significant contribution to the economy broadly and its potential to serve as a driver of inclusive growth in the South African economy,” the commission said. The commission has identified three themes that cover the entire fresh produce value chain. The themes are as follows:
“Where there are competition and/or public interest issues, the FPMI will provide recommendations to foster competition and ensure equitable and meaningful participation in the value chain for the benefit of all stakeholders as well as consumers in the economy,” it said.A study published by the commission in 2021 also found worrying trends around the concentration and participation of farmers in the South African economy which raised red flags.
Regarding price gouging, the commission’s records show that of 1,254 excessive pricing investigations during Covid-19, 713 of them related to basic food and fresh produce.
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