Less saturated fat, less sodium, less added sugar; manufacturers say almost no packaged foods would qualify under the agency’s new rules.
But the Food and Drug Administration’s efforts to update the current definition of “healthy” may drive parent company Conagra Brands in another direction entirely.
It’s the added sugar limit that has been the sticking point for many food executives. The FDA’s previous rules put limits around saturated fat and sodium but did not include limits on added sugars.The Consumer Brands Association, which represents 1,700 major food companies from General Mills to Pepsi, wrote a 54-page comment to the FDA in which it stated the proposed rule was overly restrictive and would result in a framework that would automatically disqualify a vast majority of packaged foods.
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