Following stock trades and mattress sales, real estate investing goes digital paid iintoo_
allowed investment firms to market those offerings to accredited investors, typically those with $1 million in net worth.
“They have changed the very notion of how Americans shop, curate and buy,” she said. “Today's consumers who have a credit card and an internet connection are being habituated to expect that they can have almost anything delivered to them.” To create a more catered user experience, iintoo removes the guesswork for investors by displaying about 1% of its real estate offerings on its network at a time. The scaled-back approach improves transparency by making room for more details about each investment.
“What iintoo provided for someone in my situation is a liquidity event within the foreseeable future,” said Raff. “If you have a 401 or an IRA, there’s a limited range of mutual funds that you can invest in,” said Raff, one of the first iintoo investors to take advantage of the option.
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