When the Indian Space Research Organization's (ISRO) Chandrayaan-3 mission landed on the moon, more than 8 million people tuned in for the event's YouTube live-stream - a record for the site.
The landing was a win for India's low-cost space engineering, and science, as well as a quiet initiative to rebrand India's 54-year-old space agency as approachable, according to more than a dozen current and former employees, and 10 consultants and industry experts.
Prime Minister Narendra Modi has called on the agency to make India into a profitable space superpower. To get there, the country needs to rope in young scientists, startups, investors, and private industry partners, none of whom respond well to a closed-off approach, senior ISRO scientists said. "Now I see the many facets of the industry open up," she said. "I stand a chance to work with ISRO, being a design student."
"These small things that global companies have are not automatically available in government organisations all the time, and these are important for young people, whom we want to attract as we expand our reach," Somanath said. "Many ideas can be discussed better over a cup of tea." "Space is a critical place through which you ascertain yourself as a superpower. The U.S. is there, China is there, so India has to be there," said Ashok Sharma, visiting fellow at the University of New South Wales, Canberra at the Australian Defence Force Academy.
The government is widely expected to open the doors to foreign investment in the sector this year. ISRO will focus on exploration and new science, while three different bodies - the Indian National Space Promotion and Authorisation Centre , NewSpace India Limited and the Indian Space Association - will interact the private sector, negotiate launches and boost business.
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