Banking group FNB has unveiled a massive overhaul of its logo and branding, changing up its iconic acacia tree logo to a more simplified style while introducing a host of new features to its digital banking platforms.
The group said that the changes are part of its strategy to “reimagine help”, and a shift in tact to become ‘advice-led’ rather than ‘product-led’ in delivering its services and transitioning beyond banking.
“The bank continues to build competitive investment, insurance, lifestyle and business solutions to best deliver to customers’ goals. This is all underpinned by the ease and safety of its platform and extensive network of advisors,” it said. “We want to help customers through various life stages for themselves, their families and their businesses, and to ensure we advise them on the right solutions for their needs,” he said.The FNB App has been redesigned to offer more intuitive help through its ease of use and a safer digital experience. It will also lean into personalisation.
“In addition, the search function has been improved to help customers find services much quicker. Similar enhancements are being made to the internet banking channel,” the bank said.