FNB named SA's most valuable financial services brand — again: SPONSORED | The bank's brand value increased by 30% to $3.5bn in 2022, according to the latest Kantar BrandZ Top 30 Most Valuable South African Brands report
The bank's brand value increased by 30% to $3.5bn in 2022, according to the latest Kantar BrandZ Top 30 Most Valuable South African Brands reportFirst National Bank was named the country's leading financial services brand in the 2022 Kantar BrandZ Top 30 Most Valuable South African Brands report — it's the third year the brand has taken top billing in this category.
a fundamental brand metric that recognises brands that create “great advertising with memorable icons and messages” and is based on consumer sentiment.“It's an honour to be named the top financial services brand in Kantar BrandZ's Most Valuable South African Brands 2022 [report],” says FNB CEO Jacques Celliers. “Our brand was recognised for its resilience to be able to provide meaningful help to customers during these difficult times.
“We’re also pleased to see our zero-rated FNB app continuing to attract millions of customers who use it to access both financial and lifestyle services.”
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