FNB is named the Strongest Banking Brand in the World -Months after its major brand refresh, new digital interfaces and a new approach to integrated advice, First National Bank (FNB) has been... -
Months after its major brand refresh, new digital interfaces and a new approach to integrated advice, First National Bank has been named the Strongest Banking Brand in the World in the Brand Finance Banking 500 2023 report. FNB emerged as the leader among the world’s 500 largest banks, with an impressive Brand Strength Index score of 93 , a AAA+ rating, and a brand value of $1,540 billion.
FNB CEO, Jacques Celliers says, one of the key reasons for their continued success is their commitment to platform innovation and advice-led financial services. “Our advice-led approach to financial services offers customers the full benefits of personalised help across our range of solutions. This helps customers make more informed decisions about their finances, such as identifying potential financial risks and opportunities.
FNB’s commitment to partner in building sustainable communities has also contributed to its strong brand. The bank has implemented various initiatives to support sustainable development, with an emphasis on environmental and social responsibility. Over the years, FNB has increased its efforts to broaden financial inclusion across the African continent, investing in local markets to open purpose-built branches and other points of presence.
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