Super Bowl 2025 was a night of surprises, with celebrities, pop culture icons, and even flying facial hair taking center stage in the ads. From A-listers like Matthew McConaughey and Ben Affleck to beloved franchises like the Muppets, brands pulled out all the stops to create memorable commercials.
Super Bowl 2025 is in the books. On Sunday , the Philadelphia Eagles soared to Vince Lombardi Trophy glory, beating the Kansas City Chiefs in a game at New Orleans’ Caesars Superdome that wrapped with a 40-22 score.hit “All the Stars” alongside SZA and numerous other cuts from his imposing catalog. Although there were surprise appearances from Samuel L.
With Super Bowl spots costing advertisers about eight million for 30 seconds, brands tend to put their best foot forward during a broadcast that pulls in tens of millions of viewers. And this year was no different, with A-list celebrities , beloved pieces of pop culture IP and comedy legends cropping up in ads for everything from cars to coffee to condiments.
Super Bowl commercials have been breast-obsessed for decades, but an ad from Novartis put the focus on women’s chests in a different light thanks to a novel bait-and-switch approach. “Let’s give breasts the attention they deserve most,” says Hailee Steinfeld in a clip that directed people to, a site that helps women get information about breast cancer screenings. The clip also featured Wanda Sykes, who is a breast cancer survivor.
Seal reimagines his 1995 Hot 100 No. 1 “Kiss From a Rose” as “Kiss From a Lime” in a frankly bizarre Super Bowl ad that finds the singer’s face superimposed onto the body of a CGI seal. “The more I think of it, it’s strange I’m a seal/ My flippers can’t hold Mountain Dew/ It slips right on through, what a shame,” he bemoans in a commercial that also features Becky G, who calls it “the weirdest thing I’ve ever seen.” Can’t argue with her on that one.
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