Armed with outside financing, the Beverly Hills-based agency was rebuffed by Verve but is now focused on expansion opportunities in the live entertainment, sports or music representation sector, insiders say.
Verve, led by CEO Bill Weinstein since his promotion early this year, has looked to reach beyond its roots as a boutique literary agency. The firm — founded in 2010 by a trio of former WME agents, Bryan Besser, Adam Levine and Weinstein — expanded into talent representation in June 2020, right during the COVID-19 era production halts. It then added a New York location with an eye toward publishing and theater clients, snapped up Paul Alan Smith’s agency New Deal Mfg. Co.
While larger agencies always look for bolt-on acquisitions among boutiques, the past few years have seen major movement. The megadeal that arrived like a boulder in a lake was CAA’s bid for rival ICM, which closed in June 2022 with terms that valued ICM at
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