Pharrell Williams, Hailey Bieber, Zoë Kravitz, Florence Pugh, Anitta, and descended on Fifth Avenue to fete Tiffany & Co.’s revamped original location.
After a four-year renovation, the newly named “The Landmark” houses a world-class art collection, café and, of course, thousands of carats.When celebrities get a facelift, they keep it quiet. When Tiffany & Co.
does, they throw the biggest party of the week. And so it was, one cool evening in New York City: mega-celebrities like Pharrell Williams, Hailey Bieber, Zoë Kravitz, Florence Pugh, Michael B. Jordan, Anitta, and the singularly named Jimin descended on Fifth Avenue to fete the legendary jeweler’s revamped original location, which is now known simply as “The Landmark.” “This is actually very emotional for me,” said Alexandre Arnault, the 29-year-old luxury scion who serves as Tiffany & Co.’s executive vice president, noting that the diamond mothership hasn’t been remodeled since 1940. “We tried to keep the outside as true to what it was when the store was founded,” focusing instead on a total revamp of its 10 floors. Now, the location includes a private club; a series of video installations; a world-renowned art collection with works by Damien Hirst, Julian Schnabel, and Anna Weyant; and of course, a ton of glittering inventory.The new space designed by renowned architect Peter Marino also holds a jaw-dropping array of Tiffany & Co. icons, including the aqua Jean-Michel Basquiat painting featured in the brand’s 2021 ads with Beyoncé and Jay-Z, a new version of the legendary 128.54-carat Tiffany Diamond seen on Lady Gaga at the 2019 Oscars, and a replica of Audrey Hepburn’s little black dress fromcreated by Hubert de Givenchy in 1961. The couture copy is part of “The Audrey Experience,” which showcases floor-to-ceiling photos and outtakes from the film, along with a soundscape of“I remember coming here for the first time when I was 18 years old,” said Gal Gadot, who slashed through The Landmark’s opening ribbon with Arnault and CEO Anthony Ledru while wearing eight pieces from the brand, including a
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