Flipboard is rolling out a major new feature - the ability to insert 'notes' into Magazines, to spark more community inside the app
The idea behind Flipboard’s new Notes feature is to give Magazine curators the ability to host conversations with users . That will now happen via new text notes that can be inserted into Flipboard Magazines as sapphire-colored panels, onto which Magazine curators can post questions and include content like images and links.
Here’s why I love this feature: For one thing, it pulls me even more into Magazines that I’m already following and interested in. Say, for example, I’m flipping through the “pages” of a Flipboard travel magazine that a user or a publisher has created. If I don’t see anything that’s immediately relevant to me — 10 things to do in Los Angeles, or Where to Stay in Paris — I’m likely to keep flipping, and maybe even bounce out of the magazine altogether.
The Notes are an opportunity to keep that from happening. Perhaps the Magazine curator asks, via a Note, for some recommendations of great hotels in Charleston, a city I’ve been to numerous times. I don’t think I’d be able to keep myself from chiming in, and voila — engagement.“On the web, we’re launching Notes with a more modern look and feel,” Flipboard vice president Marci McCue explained in a company blog post.
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