Haley Pavone had a sorority sister step through her toe with a high heel in college. She responded with a revolutionary design for convertible women's shoes.
A sophomore at Cal Poly San Luis Obispo took off her shoes at a spring sorority formal to bust a move on the dance floor. Then another girl stepped all the way through the sophomore's toe with a high heel. Ouch! The sophomore was Haley Pavone, now the chief executive of Pashion Footwear, a multimillion-dollar shoe business that turns heels to flats and back again. And that painful incident eight years ago was her 'light bulb moment.
But the first go at a brand-new product, Pavone said, wasn't perfect: 'When you're doing something that's never been done before, you simply just don't know what you don't know, right?' The high rate of her shoes being returned or exchanged that she mentioned in the 'Shark Tank' episode — 24% — was because the 1.0 version of the Pashion shoe was prone to sizing issues, Pavone said.
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